Norwegian resource sustainability company TOMRA and Danish Aarhus City center collaborate to create Scandinavian innovative reuse system.
TOMRA has been selected to set up a new reuse system to deposit takeaway packaging in the city of Aarhus, Denmark. The people of Aarhus can soon enjoy coffee in a reusable cup that is good for the city and for the environment. The three-year trial focuses on take away cups with a deposit.
Convenient and sustainable system
The system is expected to be established in the city center of Aarhus and will help the city to gradually conduct transition from single-use packaging to reusable packaging. The plan is to expand the system to also cover all types of takeaway packaging ensuring a holistic, convenient, and sustainable system.
Deployment of this convenient and sustainable system will further contribute to maintaining a circular economy across the city.
Read about Norway’s successful plastic and metal recycling system by clicking the image below.
Shift from single use to reusable packaging
“We are excited to be able to develop and test a deposit system to enable the shift from single use packaging to reusable packaging and are very happy to begin our first pilot in Aarhus. It is our aim to create a system which makes it as easy as possible for people to reuse their packaging and can also meet the wishes and needs of the local business community,” says Geir Sæther, SVP Circular Economy TOMRA.
TOMRA said that disposable cups are used for 15 minutes or less on average before they are discarded. In the search for ever more convenience, we have created waste mountains. In Europe alone an estimated 60-70 billion single use takeaway containers are used per year and most of the packaging that gets collected today is not recycled, so there is much to do to enable a world without waste. A disposable cup is used for an average of 15 minutes before it ends up as waste. If we reuse the cup instead of throwing it away, we save both the earth’s scarce resources and reduce waste.
You may also like to read about the Swedish designers who change the way companies think about waste. Just click the image below.
Shared ambitions and visions
“Aarhus must dare to be frontrunners and test new green solutions. We are happy to have found a business partner who shares our ambitions and visions, and who wants to invest in a system that can potentially reduce our consumption of disposable packaging significantly,” says Nicolaj Bang, Alderman for Technical Services and Environment, Aarhus Municipality.
A million plastic bottles are sold every minute. TOMRA has made it its mission to stop them reaching the ocean.
Scandinavian Innovative Reuse System, based on a press release from TOMRA.
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